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Experience Design

10 August, 2023

Unraveling the Complexity of Insurance with Customer-Centric Design

The insurance industry is in the middle of a profound digital transformation. Innovative new companies such as Lemonade have disrupted the way insurance companies used to work. The digital insurance market is currently growing rapidly....

Experience Design

2 August, 2023

Mastering Conversational Design

Conversational Design is a human-like-filter that’s layered on top of bots. Conveying information to the users fulfills the objective, but being conversational brings a natural touch and boosts user engagement.Conversational Design is a rapidly gro...

Experience Design

2 August, 2023

Elevating Luxury with Digital Experiences

The finest quality, exclusivity, and extravagance are all attributes associated with luxury. It describes goods, services, or experiences that go above and beyond the bare essentials of life and are connected to a certain degree of luxury, pleasure, ...

Experience Design

2 August, 2023

The Future is Green: UX Design for Sustainability

The field of UX has been advancing rapidly over the past several years due to the introduction of enhanced technologies and innovative ideas. In the midst of such advancements, it is crucial to understand the long-term implications and gain perspecti...

Service Design

30 June, 2023

Establishing the Code of Content

Have you ever read something, or seen something and questioned its origin? Seen rumours that may make sense, but the genuinity of which has riddled you? Just in the last year itself, we have seen smiles appear where they never existed, dates happen w...


8 May, 2023

ShapeShift: The Web3 Game Changing Paradigm in Fitness

During a recent Hackathon hosted by The Minimalist, the Shape Shifters team presented an innovative game concept aimed at promoting an active lifestyle and encouraging people to prioritize their health....


26 June, 2023

Meta Luxe: Experience Luxury the Avant-Garde Way!

The Hackathon by The Minimalist brought forward some fascinating ideas for a luxury fashion brand....

Experience Design

5 April, 2023

The Future of Third-Party Logistics: Designing for Efficiency and Cost-Reduction

In a world where everything is moving at a fast pace, a business owner has to wear many hats. From sales and marketing to product development and customer service, there never seem to be enough hours in the day. That's why many businesses turn to thi...

Experience Design

24 February, 2023

From FOMO to Engagement: How to Design for Gen Z’s Attention

This generation in their 20’s feel they’re too old and have not achieved enough. The hustle culture comes from the pressure to achieve success quickly in this fast-paced nature of the digital age. One of the reasons is that, with several devices,...


9 February, 2023

Designing for currencies in the Digital Age

Central Bank Digital Currency (CBDC) is a digital variant of money issued by a central bank similar to banknotes and coins which could be used by businesses and households to make payments and as a store of value. CBDC is a fiat currency and not back...