Giving Nykaa a creative makeover with copy-led moment marketing

Nykaa is one of the topmost online beauty stores in India. Headed by Falguni Nayar since 2012, it has turned into the first Indian unicorn startup. Nykaa sells beauty, wellness and lifestyle products from both local and international brands while running on great offers from time to time.

Awards Earned over the years

DOD Awards, 2020

Best UX Website

DOD Awards, 2020

Best UX Website

DOD Awards, 2020

Best UX Website

INSIGHT

Reimagining the content strategy with quirky communication

The current scope of communication on Nykaa's page created content fatigue. To turn the response around, a fresh approach that could bring joy to their consumers was needed. The goal was to attract the audience with quirky creatives and boost engagement in a large way.

SOLUTION

Elevating the brand's market presence through minimalism

We experimented with typography and crafted content that highlighted its product's presence in the market. We adopted a minimal route that could bring engagement and follower growth on social media.

IMPACT

A page refresh that generated sales

The new strategy brought a much-needed revamp to their page that made their customers view them in a new light and build engaging comment threads. The audience interacted more on their page, and their follower count went up. This, in turn, helped them increase their noticeability and generate sales on a larger scale.