The Hackathon by The Minimalist brought forward some fascinating ideas for a luxury fashion brand.
Team “The Luxe Legion” presented the concept of Meta Luxe. This concept addresses the challenge of online luxury retail, where customers cannot experience the product and get validation before purchasing it.
Meta Luxe aims to enhance the luxury shopping experience by providing an immersive, personalised, and exclusive experience through extended reality.
The brand focuses on enhancing its luxury experience by embracing the principles of slow commerce, where attention shifts to the finer details of craftsmanship, heritage, tranquillity, and value of the experience. However, the biggest drawback of online retail therapy is the inability to experience the product in real life. Hence, the objective of Meta Luxe is to make the shopping experience more engaging and personalised, thus increasing conversions and sales for the brand and increasing its social media reach.
Meta Luxe caters to four major user groups:
The team chose the groups that constitute the majority of sales – the Experientialists and the Aesthetes.
- These are 25-40-year-olds from tier 1 and 2 cities
- The HENRYs (High Earners, Not Rich Yet)
- The rise of women consumers
- The growth of luxury spending in tier 2 and 3 cities form an emerging consumer base
The team’s solution to the challenge is to create a metaverse that customers can enter through an invitation to experience luxury shopping in a unique and personalised way.
A golden ticket allows users access to the Metaverse
A user can choose an avatar or create one
In the main lobby, users can choose between the store or fashion walk
When a user enters the store, the help desk determines the purpose of their visit
Selecting ‘something specific’ opens the following dialog box
Selecting ‘explore myself’ the user gets to opt for a stylist
Users have a variety of options when choosing a stylist
By hovering over the stylist’s name, the user can view the cost packages and continue browsing the section
Based on the user’s style & preferences, the stylist would recommend options
The longer the user browses, the more options are suggested by the AI stylist
Once the user accepts the style they proceed to the trial room, where the stylist converses about how it suits them
If the user is satisfied with the look, they can proceed to the ramp and flaunt their look
During the ramp walk, other users can appreciate the look and the main user can share the look with others to purchase
This is how other users will see when the main user is on the ramp walk
The main user lands on the cart section where they have to proceed to checkout and can browse through other accessories like a perfume
The scent of the perfume will be presented visually for an immersive experience
They can browse through the list of suggested perfumes to complete their look
If the user chooses a perfume, it will be added to their cart and then they can make the purchase and check out
The user is directed to the main Luxe lobby where they can go to the profile and look at the options to dress their avatar and share it with their friends on social media
The Meta Luxe provides an inventive and personalised solution to enhance the luxury shopping experience. By creating a metaverse, The brand can increase conversions and sales while providing customers with an immersive and unique experience.