Enhancing visibility, user engagement, and brand communication for Quor Group during the international commodity trading week in Singapore.
A deep understanding of the trade lifecycle is what makes Quor Group unique.
Developing a creative promotional solution to engage maximum participants through Web-AR innovation during the commodity trading week in Singapore.
Our research delved into the seamless integration of Web-Based Augmented Reality (AR) within the realm of commodity trading events. The approach centered on user-centric design, short attention span, and crafting a compelling script for the 3D character. The narrative emphasized Quor Group's 35-year legacy and software process, delivering a succinct message.
Seamlessly merging the digital and physical worlds, enhancing our perception.
A user has to read and follow the instructions, on how to correctly scan the brochure.
The AR experience comes to life after the user has scanned the brochure.
After the user scans the brochure, a 3D character appears on top of the it which is a surprising and a familiar personality.
The familiar face cultivates trust and authenticity, immediately connecting with the audience.
The choice to design our 3D character in the likeness of the Chief Business Architect (CBA) was a deliberate strategy to amplify user involvement and interaction.
By incorporating Quor’s Chief Business Architect’s face and voice, the Augmented Reality (AR) experience not only became more engaging but also aligned seamlessly with the company’s brand, creating a approachable connection with event attendees.
With event-goers’ short attention spans in mind, our main goal was to convey essential information within 20 seconds. Achieving this, we directed attention to three crucial buttons — linking to Quor Group’s website, brochures in PDF format, and the contact page.
A Web-AR project, independent of any app requirements, takes the lead as the optimal AR solution for event promotion. This simple yet widely accessible Web-AR solution for events and exhibitions efficiently guides and draws attendees towards their desired company’s contact us page.