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June, 2024

ShapeShift: The Web3 Game Changing Paradigm in Fitness

Fitness in Gaming

Understanding the concept of Move-To-Earn in the Web 3.0 space is crucial to grasp the paradigm shift that game mechanics are bringing to the fitness world.

The Objective

This combination of fitness and gamification is commonly known as “FitFi” and is a great way to incentivize and motivate users to lead healthier, more active lives.

Exploratory Research

  • Move-to-earn cryptocurrency programs use GPS, step counters, and other sensors on the user’s mobile device to track their activity and automatically reward them for being active. 
  • These tokens obtained through Move-to-Earn can be used within the game world or converted to crypto or fiat money. 
  • This promotes a more active lifestyle and has several potential uses in the future for Augmented Reality (AR) and Virtual Reality (VR) technologies, promoting the continued development of metaverse and blockchain technology.

When Web 3.0 Meets Gamified Fitness

Fitness gamification has already proven to be a good advancement. When fitness and games combine, there is more motivation, interest, and a sense of accomplishment. 

Wearables and tracking devices are used to measure progress, and meeting objectives and milestones are frequently used to implement gamified fitness.

Correlational Research

Impact of Pandemic on Fitness

  • The pandemic had a significant impact on the fitness industry, with gyms shutting down, an increase in virtual fitness sessions and coaches, and a growing emphasis on personal health.
  • As a result, businesses have been pushed to build up an online presence and look for fresh methods to engage with customers.

The Problem Statement

  • A growing number of sedentary lifestyles harm mental and physical health. 
  • Many games in the market encourage fitness but are not fully immersive enough to engage users. 
  • With the rise of Web3, people are interested in socializing and interacting.

User Personas

The Solution

  • The ShapeShift game is a Web3 game that burns in real life and earns in the virtual world.
  • The game merges both worlds to give a truly immersive experience and builds healthy habits while doing so. 
  • It is accessible to all age groups and fitness levels and is designed to attract millennials and GenZ users. 
  • Users can earn tokens and monetize them in fiat money. 
  • The game is also designed to build a community and reach global fitness coaches. 
  • It is connected to a wearable to track daily steps, calories, and other data.

Users create their account

Users create their avatars and connect with the wearables

Then you need to sync the mobile game to the wearable


Leader Board



The Conclusion

The game’s Move-to-Earn mechanics, gamification, and community building are changing the paradigm in the world of fitness. The game combines the latest technology with healthy living, and as a result, it is a great way to promote an active lifestyle and encourage people to prioritize their health.



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