Almarai is a Saudi-based multinational company that specialises in food and beverage manufacturing and distribution. It’s operational in all six GCC (Gulf Cooperation Council) countries.
Almarai operates in all 6 GCC countries. Having such a large base of customers and reducing their route-to-market cost was crucial to Almarai.
All communication, ordering and tracking happened only through the delivery agents for the customers. This increased the dependency on the delivery agents, lacked standardisation and reduced transparency between Almarai and their customers.
During this workshop, a process walkthrough was given, a consensus was established with all stakeholders of Almarai and clear expectations were set.
While they add products from the catalog to the cart, they also want to see what products have already been added to the cart, how many products have been delivered, and how many are fulfilled or unfulfilled Thus, a shallow and wide navigation was chosen to support this user behavior.
To reduce route-to-market costs and reach a larger customer base, Almarai had to lessen its dependence on delivery agents. This required creating a channel that would streamline communication, ordering, and tracking to increase transparency between Almarai and its customers.`
A mobile-first experience that translates seamlessly to desktops was created by following brand guidelines to the T. The interactions were kept simple and easy to use for all audiences, tech-savvy or not.
To ensure security, advanced measures like OTP verification have been integrated. Users can also conveniently manage their profiles, update personal details, and save preferred addresses and settings.
The platform provides a straightforward mechanism that allows users to choose the specific variant they prefer. Such a feature streamlines the shopping experience, ensuring that users can effortlessly find and select the exact product variant that meets their needs.
The platform's advanced search functionality empowers users to swiftly locate products using keywords or categories. Complementing this, an array of filtering mechanisms offers users the flexibility to refine their product searches based on tailored parameters, including price range, brand preferences, and specific dietary needs.
Users can effortlessly add, view, modify, or remove items from their carts. The checkout process is streamlined and secure, with users receiving a detailed order summary before finalising their purchases, ensuring transparency and confidence.
This dual-language support ensures that users can navigate the platform, read product details, and interact with customer support in their preferred language, further enhancing user experience and inclusivity.
The adoption of a design-centric digital transformation empowered Almarai with efficient ordering and tracking systems that operate seamlessly through its platform. This has resulted in easy access to valuable data and increased sales figures through effective upselling opportunities.
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