Our aim was to decrease drop-offs by introducing a payment-first method. We reduced the time it takes to get to the quote page by reducing the form filling and streamlining the entire flow.
To broaden our reach to a larger audience, we adopted a mobile-first approach and introduced a payment-first route to enhance customer retention and reduce drop-offs. Additionally, we streamlined the process by incorporating third-party integrations and simplifying the navigation to aid in decision-making. This helped minimise the need for excessive form-filling that was detrimental to conversions.
Our research indicated that the navigation led to choice paralysis and the overall form filling was detrimental to conversions. We also wanted to reduce the time it takes the user to acquire a quote. We simplified the navigation to aid in decision-making, and implemented payment-first method and incorporated third-party integrations to reduce form filing.
The intuitive and user-friendly design was able to successfully reduce drop-offs and increase conversions, indicating that the changes had a positive impact on the user experience and made it easier for them to complete the intended action.
A seamless experience that caters to multiple user types and creates a platform that can accommodate multiple system integrations was required.
The existing infrastructure depended on multiple services and integrations. We simplified the interactions and user flows to reduce the load on the server and make onboarding easier for new users.
We successfully created a holistic platform that can accommodate multiple integrations, simplified user flows to enable faster quote generation, and reduced the learning curve for new users.