Building a social TOV for Tata CLiQ Luxury

Tata CLiQ Luxury is an e-commerce company with a mobile app & website presence. The brand is pioneering the wave of slow commerce in the country. In doing so, the focus is on giving attention to craftsmanship, heritage, tranquillity, and the value of an experience, where browsing is a delight, and quality is nurtured.

Awards Earned over the years

DOD Awards, 2020

Best UX Website

DOD Awards, 2020

Best UX Website

DOD Awards, 2020

Best UX Website

Objective

Bringing Slow Commerce to life

Tata CLiQ Luxury desired to manifest their unique brand ethos on social media through thoughtfully created, co-created and curated content and embraced the brand’s ethos of Slow Commerce.

Insight

Crafting content for connoisseurs

The Slow Commerce experience was brought to life on social media through content that made viewers pause and appreciate the details.

Solutions

Growing a community of conscious consumers

We grew a community of conscious consumers who fell in love with the concept of slow luxury by creating industry-focused IPs, thought-leadership content on LinkedIn, thumb-stopping content on Facebook and Instagram, and inspiring product discovery on Pinterest.

Impact

A vibe that attracted a tribe

The brand’s digital presence evolved in many facets while being perceived as India’s premier online destination for luxury. We witnessed a 13.2% growth on Instagram, an 8.5% growth on Facebook, and a 78% growth in followers on LinkedIn.

Mindfully crafting experiences

Tata CLiQ Luxury's flagship event, The Luxe Life, went on-ground for the first time in its third edition. Industry leaders and creators shared their insights on the theme "Moving Fast. Living Slow". The event featured a museum-style gallery showcasing Tata CLiQ Luxury's milestones, and had live coverage and post-event releases, creating a social media spectacle. The event garnered significant social media amplification with reels, videos, and posts for online viewers.

Time-stopping store launches

TimeVallée launched on Tata CLiQ Luxury, marking its entry into India and offering its timepieces to a wider audience. The launch emphasized "Unhurried Horology," allowing attendees to savour the brand's craft with ease. Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, and Roger Dubuis showcased their watches. The event was promoted on social media with live coverage, attendee interactions, and post-event releases.