Tata Cliq Luxury

Bringing the slow commerce, luxury brand to life

An e-commerce brand with a mobile app & website presence that focuses on craftsmanship, heritage, tranquillity, and the value of user’s experience.


Tata CLiQ Luxury is a premium luxury fashion and lifestyle destination

It houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands

Objective & Goal

Building a remarkable social TOV for Tata CLiQ Luxury


Establishing a Tone of Voice for a luxury brand's social media presence is crucial for fostering a consistent and relatable identity

To achieve this, one needs to create a cohesive brand image, build familiarity, and connect on a deeper level with the audience. It then sets the stage for how the brand's values, humor, and overall message are conveyed with the intended audience.

Designing for a luxury brand

Understand, curate, plan, create, engage and analyze. Be flexible for feedback

Crafting visually exquisite, exclusive, and refined experiences. Attention to detail, premium materials, and a seamless blend of aesthetics with functionality are paramount.


Sculpting elegance and showcasing timeless glamour

From curated aesthetics to captivating storytelling, we discovered how each pixel contributes to an online tapestry of sophistication, seamlessly merging the world of high fashion with the immediacy of social media.

Products and accessories

Designs that reflect the essence of luxury and craft of creativity

Products and accessories are more than possessions; they are reflections of enduring elegance. A timeless narrative of sophistication, where each item tells a story of exquisite craftsmanship and unparalleled style.

Moment Marketing

Timeless Trends, Timely Triumphs, Navigating Moments

Capitalizing on real-time events, cultural trends, or special occasions to create timely and relevant content that resonates with the target audience. It's about seizing the moment to connect with consumers in a way that aligns with the brand's identity and values.

leveraging ai for moment marketing

Harnessing the power of AI to anticipate, adapt, and captivate users on social media

Seamlessly aligning with trends and events, this dynamic fusion of technology and creativity ensures that the brand is not just part of the conversation but leading it.

brand event

Tata CLiQ Luxury's flagship event, The Luxe Life, went on-ground for the first time in its third edition. Theme of the event: "Moving Fast. Living Slow."

The event garnered significant social media amplification with reels, videos, and posts for online viewers.

Event Style And Impact

The Luxe Life, event featured a museum-style gallery showcasing Tata CLiQ Luxury's milestones

The event had live coverage and post-event releases,
creating a social media spectacle.

Results & Impact

The brand’s digital presence evolved in many facets while being perceived as India’s premier online destination for luxury

We witnessed around 44% growth on Instagram, 4.3M+ reach on Facebook, 78% growth in followers on LinkedIn and 18K overall impressions on Pinterest.

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