A dedicated platform designed for TATA AIG agents, enabling them to effortlessly generate new policies for customers and efficiently manage record-keeping, along with a seamless renewal of policies.
India’s fastest-growing general insurance company, a joint venture between TATA Group and American International Group (AIG).
Our team delved into a detailed analysis of the user base which was mostly agents divided into 3 categories: high-yielding associates, medium-yielding, and low-yielding. This thorough examination sought valuable insights into diverse user needs and preferences in this demographic.
This phrase emphasizes the action of putting into practice high-quality User Experience (UX) strategies. The goal is to ensure that users have a smooth and enjoyable interaction with a product, service, or system. The term "seamless user experience" suggests that the transitions and interactions are fluid and free of disruptions, contributing to overall user satisfaction.
The primary objective is to enhance and streamline the way users provide input or interact with the interface. By following modern UX guidelines, the aim is to create a more efficient, user-friendly, and intuitive experience for individuals engaging with the system.
The user-centered and intuitive design reduced errors, positively impacting the overall user experience and facilitating smoother completion of desired actions.
Create flexible, customizable product roadmaps tailored to your team's unique prioritization framework, facilitating the seamless implementation of future products.
The use of clean lines, bold colors, and simple shapes, creates a modern and uncluttered appearance. The combination of these elements aims to enhance user comprehension and contribute to a visually appealing and streamlined design.
Before moving on to more complex stages, initial UI sketches are used to quickly explore and iterate concepts, allowing a clearer visualization of the UI structure.These function as visual aids, delineating the structure, components, and user interface interactions of the digital interface.
In adapting our UI/UX design for mobile, we transitioned from a traditional stepper approach to a more user-friendly dropdown method. This transformation was driven by the need to optimize screen real estate and enhance the overall user experience. In the mobile environment, our primary focus was on ensuring a defined tappable area for users, while introducing a seamless dropdown action that not only streamlined the process but also allowed users to navigate back to previous steps with ease. This strategic shift successfully improved accessibility and navigation on smaller screens, providing a more intuitive and efficient user journey.
With the toggle of the button, we can now view the different offerings based on the specific category from the landing banner hence optimizing the journey and we showcase upfront all the services TATA provides.
Usability testing is crucial, offering invaluable feedback. This project underscored the significance of efficiency in logistics, emphasizing the need for streamlined interactions and features to enhance factory processes.
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