Celebrating the heart and soul of festive cheer with 'Magic Hai, Amazon Hai'.
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We created and amplified the “Magic hai, Amazon hai” original music and a hookstep on Instagram
Invited viewers to partake in the magical dance challenge.
To highlight this, we came up with an exciting festive idea that appreciates and glorifies the work that goes in behind the scenes.
Elevating amazon’s online presence, during it’s festive season sale.
Shaping an original soundtrack that resonates with the joyous spirit of the festive season was no small feat. The challenge was immense, but so was the thrill of curating a soundtrack that not only complemented the dance challenge but also became the heartbeat of the entire celebration. It was like embarking on a musical odyssey.
Beautify with sound
Influencers across several categories picked up and started grooving on our dance challenge attracting even more people to jam on our viral trend. Furthermore, we also got microinfluencers to reach smaller group of audiences and give the entire endeavour a greater impact.
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