Aimed to convey Oona’s core values, leadership ethos, and business mission through a new global website. With a focus on consumer-centric services and a burgeoning buy-and-build strategy.
We merged acquired company websites in the Philippines and Indonesia into Oona's global site, creating a unified digital space for expanded offerings. With modern design elements and an intuitive user interface.
Our commitment to accessibility, personalisation, and data security is evident in our design choices, fostering a positive and engaging user experience.
Information architecture shapes how information is organised, labelled, and presented, ensuring enhancing user experience within a system. Thus, structuring a content inventory by redesigning the IA for all three websites for easy discovery of their offerings.
Neomorphism, a blend of skeuomorphism and minimalism, employs soft shadows and high contrast to create tactile, futuristic web interfaces. It offers intuitive, accessible, and adaptable designs, that align with modern trends.
UI benchmarking for the Oona website entails comparing its UI design against industry standards and competitors. This comprehensive analysis includes visual aesthetics, usability, functionality, and the overall user experience. Creating a unified brand moodboard with bright, contrasting colours infuses vitality, paired with clean sans-serif typography for professional clarity. Happy visuals of people add a human touch, while a minimal design style ensures a streamlined and engaging user experience.
Initial UI drawings, before moving on to more complex stages, make use of these initial UI sketches to quickly explore and iterate concepts, allowing a clearer visualisation of the UI structure. These function as visual aids, delineating the structure, components, and user interface interactions of the digital interface.
A design system is Oona's design DNA, ensuring visual harmony across all their websites. It sets the standard, streamlining workflows and propelling Oona's website to new heights of excellence.
With the toggle of the button we can now view the different offerings based on the specific category from the landing banner hence optimising the journey and we showcase upfront all the services Oona provide.
With our commitment to accessibility, personalisation, and data visualisation we used iconography to showcase the variety of insurance offered by Oona. So it is evident in its design choices, fostering a positive and engaging user experience.
After translating the designs to the latest version of the WordPress CMS, the newly updated design not only better showcased the brand and products, but it also made it... easier for the Oona team to quickly and easily make updates to the site without the need for a development resource. The data continues to show improvements in user engagement across desktop, tablet, and mobile platforms.
To give it a stylish and distinctive appearance, we also added some SVG animations. To create an engaging and visually striking website, we utilised several JavaScript tools and features.
Users experienced heightened engagement, smooth navigation, and intuitive interactions, solidifying Oona’s commitment to delivering a cutting-edge and user-centric digital experience.
During the creation of the personalised map section, challenges arose, such as accurately retrieving location data on click and varying descriptions for each location. Opting for a custom solution without relying on libraries or plugins demanded our dedicated attention, resulting in a successful resolution.
By prioritising user feedback, addressing concerns, and refining both aesthetics and functionality, the outcomes reveal an enhanced user experience and a positive influence, underscoring the importance of a user-centric approach in shaping the global future of digital insurance.
Here are some similar recommendations that could pique your interest.
