An at-home haircare brand having expertise in natural colours and flawless styles. It has a range of products for everyone.
Combining quality ingredients, latest haircare technology, reliability, expertise and craftsmanship.
Based on an article by World Economic Forum which said that businesses will have richer, more willing buyers, but these buyers will be highly informed and make very specific choices for themselves.
A launch of premium range of hair gels, mousses, sprays, and waxes. In the Indian market amidst a sea of competitors, our content started drawing newer audience on Schwarzkopf’s Instagram.
Taft’s premium hairstyling range, where each product is meticulously designed to cater to individual needs, encourages customers to select the perfect fit for their specific requirements. Aesthetic models and intriguing posts coupled with bold typography, caught everyone’s attention on the internet.
We delivered a couple of cryptic teasers sparking intrigue and speculation across Instagram. Karan Tacker and Diksha Rawat joined the playful banter amidst a strategic influencer-led GRWM campaign, hinting that the teasers were about them. They were actually about the newly launched Taft premium hairstyling range. The campaign had more than 5.5 lakh overall reach and views. So cool right?
For this new campaign which showcases the new sustainable haircolor, we chose a design language that looks simple, rich, elegant yet appealing.
A hair colour that changes the game. A hair colour that breaks the rules. A hair colour that everyone will absolutely love!
Highlight of the campaign was the “Omegaplex anti-breakage technology and Hyaluronic Acid which offers visibly shinier hair and reduces breakage up to 90%”. We created a series of social media posts, outdoor banners and collaborative reels with top influencers which helped scale up the campaign and ensured we reach the right audience through word on web.
Onboarding influencers like Aditi Bhatia and Sharanya Iyer, who showed off their shiny and gorgeous coloured hair promoting the magic of the new colour specialist. We also created a fun conversation where people had to change their DPs and show off their tresses.
Our reels started getting more attention, reaching upto 6.5 Million in views, with a 2x reach to newer audience.
By strategically employing influencers, we skillfully spotlighted the standout features of the range of products, crafting a buzz that resonated with the audience’s aspirations. This orchestrated synergy ignited a couple of powerful campaigns, propelling the brand towards a triumph.
Our reels started getting more attention, reaching upto 6.5 Million in views, with a 2x reach to newer audience.
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